Design | Product | Story Telling

Design Lovers helps audiences understand the hidden thinking behind the digital products, interfaces, and devices they use every day. Each video starts with a specific design detail, like a button, blur effect, corner radius, sound, or navigation pattern, then unpacks the constraints and principles behind it. The channel blends product design, psychology, technology, and storytelling, led by Ilia Werner’s 20 years of real-world product design and entrepreneurship experience. For brands, this creates a strong fit for thoughtful integrations around design tools, creative software, consumer tech, productivity, AI, UX, and digital products that benefit from deeper explanation rather than surface-level promotion.

Growth in the Last 12 months

2.8M

Total views

176K

Watch hours
Total time audience spent watching

56K+

Subscribers
+48.8K added in the last 12 months

3:53

Average view duration
Industry average is ~2:30

32.3M

Impressions
Times thumbnails were shown

The audience

Engagement

5.1%

Click-through rate
Industry average is 3-4%

70%

Viewers retained at 30 seconds
Top tier engagement for YouTube

45%

Avg watch rate on 12- minute videos
Above industry average

43%

Returning viewers
High audience loyalty

362.2K

Monthly viewers

+3.0K

Subscribers / last 28 days

+1.8M

Impressions / last 28 days

Featured Videos With Ad Integrations

The Ferrari Switch Just Killed The Car Touchscreen

The Moment Apple Stopped Listening To Users

Why Windows Can't Copy This Apple Button

Lighting Way

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